The pain of this person is the joy of others, this statement unintentionally holds true for Huawei and Apple in the high-end smartphone segment.
Back in May 2019, the US Commerce Department banned Huawei from using US-made semiconductors and other technology in its devices. Then the US continues to tighten the ban further in August this year.
Investment bank Cowen believes that the decline in Huawei’s smartphone sales due to the US ban will give the iPhone the perfect opportunity to continue strengthening its position in the global premium smartphone market.
Cowen analyst Krish Sankar believes that heavy US restrictions on Huawei will drive Apple’s iPhone sales in both China & Europe, markets previously dominated by Huawei.
According to Cowen’s research, Huawei smartphone sales will continue to decline significantly by 2021 and create a gap of about 15-20 million high-end smartphones for other brands. Apple as one of the companies participating in this segment may be one of the companies winning “piece of cake” of Huawei.
In the mid-range and low-cost segments, Huawei is still at risk of being hijacked by rivals such as Oppo, Vivo and Xiaomi.
Sankar believes that the iPhone 12 will launch in October and will hit shelves in the same month. In December, the analyst expected iPhone production to be 73 million units, of which 81% were the new iPhone 12 and iPhone 12 Pro models.